Tricia Robson, Director of Digital Strategy, Fine Arts Museums of San Francisco

Tricia RobsonTricia Robson is a strategist and team lead with over a decade of experience in digital strategy and production, contemporary art history, and project management. As the current Director of Digital Strategy at the Fine Arts Museums of San Francisco (the de Young and Legion of Honor museums), she manages the overall strategy, content production, development, scheduling, and budgets for the museums’ chief digital channels, including websites, digital interactives, tech partnerships, video production, mobile/apps, and onsite digital signage. Prior to the Fine Arts Museums, she worked at Google, the Museum of Contemporary Art Denver, and the Museum of Contemporary Art San Diego. She has her Masters in Contemporary Art History from the University of Colorado at Boulder and her Bachelors in Art History and English from the University of San Diego.


Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art

Douglas Hegley joined the museum sector in 1997, after previous stints in higher education and pediatric research. During 14 years at The Metropolitan Museum of Art, he helped create collaborative technology operations and deliver engaging digital content to visitors. In 2011 he joined the Minneapolis Institute of Art, where as the Chief Digital Officer he sets the vision and strategy for all digital media and technology efforts, and aims to deliver engaging stories to all audiences via digital channels. Mr. Hegley has been recognized by his peers as a leader in the field, and has served on the boards and committees of several cultural heritage organizations, including the Minnesota Association of Museums, and MCN.


The MCN Strategy SIG is a professional interest group made up of museum professionals interested in strategic planning, both in the digital realm and beyond. Originally centered around digital strategy, the Strategy SIG has since expanded to encompass big picture strategic topics that impact organizations and the museum sector at large—topics such as change leadership, strategic planning, leadership development, digital transformation, working methodologies, and more.

As museums undergo great change and redefinition, this group seeks to create a space for both emerging and existing museum leaders to consider strategic directions for the sector—to focus on the “why” of museums and museum initiatives—and to build together the skills and connections to support our shared professional development.

Discussion topics include
  • Change leadership; leading through change
  • Leadership development
  • Organizational structure and staffing
  • Strategic approaches to board relationships and fundraising
  • Internal communications
  • Strategic planning
  • Project management methodologies (e.g. agile)
  • DEAI (diversity, equity, accessibility, inclusion) strategies
  • Digital transformation, digital strategy
  • Emerging technologies
  • Content strategy: content production, storytelling, brand alignment
Interested in joining the Strategy SIG?

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The group communicates via the MCN’s Basecamp message board, which you’ll have access to when you join this group.